Why are you using GOOGLE Images?

Sahibo : Kashmir releases tourism video to counter negative portrayal

Official TVC of J&K Tourism. Jammu and Kashmir has launched a new five-minute film to counter perceived “negative portrayal of Kashmiris” in the national media and highlight the hospitality offered by Valley locals to visitors. The video , Warmest Place on Earth , garnered over 1.5 million views on Facebook and 35 thousand views on YouTube in a little over 24 hours. It was released by the chief minister Mehbooba Mufti at a grand launch function in Srinagar on Saturday evening attended by senior minister and top officials. An official press statement of the event said that Mehbooba regretted that “the negative portrayal of Kashmir has affected the tourism industry of the state badly which employs a sizeable chunk of population”. “Tourism to Kashmir is not about its physical beauty alone but the exploration of a deep rooted spiritual system which needs to be experimented. Hospitality and warmth are deeply ingrained in the life of people here which has aptly

Why Brand Name is Important for Start-Ups ?

Building a brand takes years of strategizing, planning, and money; a fact some of the biggest brands in the world would easily confirm. Steve Jobs named his hardware and software company Apple in the midst of his ‘Fruitarian diet’ because it sounded simple, fun, spirited and not intimidating. The rest, of course, is history! Coming to brands like Google, Facebook or Skype, we almost use them in our everyday conversations as verbs. Such incredible brand recall is an ultimate compliment for any company, demonstrating a personal connection between them and the consumer. For a new-age business, a nifty logo and a catchy name around its product become equally crucial to creating an impact and evoking strong passion among consumers in the long run. In this era of unlimited choices, a startup is required to build a brand that is consistent, memorable and differentiated to captivate consumers and eventually capture mind share. However, there is no instruction manual for building a bran

The 1988 Company

Search This Blog